3110市场营销原理(3)

先决条件:初级职称.

Description and analysis of marketing from a managerial systems 的角度来看. 强调 on vocabulary, principles, concepts and 策略 relative to customer selection and satisfaction via the right product, distribution channels, promotion, and price.

3200销售原理(3)

An introductory course in the principles and concepts of sales, the strategy and management of sales, and current sales practices and trends. 包括客户分析、销售 openings, effective communications, handling objections, sales closes, and improving 客户满意度.

3600企业对企业销售(3)

This course introduces the fundamentals on building and managing relationships with 企业客户. It will cover business-to-business management issues, with an emphasis on topics at the mid-to-upper management level. 包括陌生拜访，资格认证 prospects, maximizing referrals, developing relationships, and business marketing 策略.

3620广告原则(3)

前提条件:MKTG 3110.

An introductory course in advertising focusing attention on general principles and 广告技术. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively.

3630 PRODUCT MANAGEMENT AND NEW PRODUCT DEVELOPMENT (3)

前提条件:MKTG 3110.

The development of competitive products and strategic brands through the product cycle, 包括新产品开发. The role of the product brand manager in developing 策略 for product and product lines.

3650 RETAIL SALES AND MERCHANDISING (3)

This course introduces marketing and management principles, as well as ways in goods 并且服务并得到提升. Include retail promotional planning such as communication theory, corporate and business image, target markets, and competitive marketplace 的立场.

3705 ENTREPRENEURIAL SALES AND MARKETING (3)

Prerequisite: MGMT 2520 Small 业务 Management and Entrepreneurship.

The planning and execution of a sales and marketing strategy, including basic market analysis and segmentation, in the entrepreneurial business setting. 游击队员的使用 marketing techniques, as well as the internet and social media technology, will be 探索.

3750 CHANNEL OF DISTRIBUTION ANALYSIS (3)

前提条件:MKTG 3110.

管理 channel of distribution as part of the marketing mix. 渠道 distribution for both consumer and industrial goods will be analyzed with detailed study of two major middlemen, retailers, and wholesalers.

3770 MARKETING COMMUNICATIONS AND PROMOTION (3)

前提条件:MKTG 3110.

管理 overall promotional effort as part of the marketing mix. 特殊的 emphasis on the interrelationship and coordination of advertising, personal selling, 促销和公共关系. Detailed examination of techniques and procedures 在通信过程中使用.

3780消费者行为(3)

前提条件:MKTG 3110.

Description and analysis of consumer motivation and buying behavior from a business 的角度来看. 强调 on cognition, affect, behavior, environmental influences, and 决策过程. Buyer behavior models and theories are 探索.

3790 SALES ADMINISTRATION AND CONTROL (3)

前提条件:MKTG 3110.

Principles and techniques in the management of the sales effort. 管理 sales force including selection, recruiting, training, motivation, sales forecasting, sales budgets, relation of selling to advertising and sales promotion.

3840 PHYSICAL DISTRIBUTION AND MARKETING LOGISTICS (3)

前提条件:MKTG 3110.

An examination of the issues relating to the transportation, inventory, purchasing, storing and control of products in a marketing channel.

4200高级销售技巧/4 (3)

前提条件:MKTG 3200.

An advanced selling course in the principles and concepts of sales with a focus on 关系与咨询式销售. Includes value-added, major account, and team selling, as well as negotiating skills. Lab includes videotaped role play presentations, written sales proposals, and computer simulation on major account selling.

4820国际市场营销(3)

前提条件:MKTG 3110, FIN 2660, and senior standing.

Exploration of the marketing of products and services in more than one nation. 强调 placed on marketing opportunities, market entry 策略, and the application of the marketing mix in the foreign environment.

4830市场调研(3)

先决条件:MKTG 3110, QBA 2000.

Principles, procedures, and techniques involved in planning research studies and in gathering, analyzing and interpreting research data used in the solution of marketing 问题. 写作重点课程.

4880高级营销管理(3)

先决条件:录取的主要或次要. Senior standing plus completion of MKTG 3110 还有9个小时的市场营销.

A case method course dealing with the problem solving and decision making activities 营销主管. Particular attention is given to planning and organizing marketing strategy and understanding concepts. (强调写作的课程).

4900 SPECIAL TOPICS IN MARKETING (1 - 3)

前提条件:MKTG 3110 or consent of the instructor.

An exploration of special topics or current issues in the field of marketing. 提供 不定期. May be repeated for a maximum of six credit hours under different topics.

4990 INDEPENDENT STUDY AND SPECIAL PROBLEMS (3)

Prerequisites: Senior standing and consent of the department.

Designed for independent research and study of special marketing 问题. 一个全面的 需要研究论文. Maximum of two enrollments, not in the same term, for 总共六个学时.